Purpose:

The Powerpoint presentation aims to describe about the use, the significance, advantages and disadvantages of using social media in behavior change communication (BCC) as well as in disaster.

Overview:

significance-of-social-media

Advantages of using social media includes:

  • Low overhead cost leverages largescale distribution channels such as Facebook and Twitter
  • Shareable — engages volunteers, and uses word-of-mouth and reputation to snowball
  • Has the power to drive traffic to other resources, such as campaign sites, webpages, blogs and articles
  • Enables regular communication, which builds relationships
  • Enables short messages to be pushed regularly, in bite-sized chunks

Disadvantages of using social media includes:

  • Content must be updated regularly
  • Needs feedback system to interact with audience
  • Needs to keep pace with technology
  • Requires commitment of time and creativity

Usage: Guidance to implementation

Audience: National Society staff

See also:

Document Data

Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 5.7
Country: Regional

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