Purpose:

The powerpoint presentation aims to introduce the concept of positive deviance (PD), objectives, process, implementation, evaluation, key findings, challenges, lessons learnt.

Overview:

Below are the key findings attributable to positive deviance intervention in malaria prevention project:

  • Increase in behaviour change communication (BCC) coverage
  • Increased knowledge
  • Improved attitudes
  • Improved practices
  • Impact on key behavior

Lessons learned:

  • Strong community mobilization tool: Positive deviance engages community through out the process which develops strong sense of ownership
  • Effective interpersonal communication tool: An effective alternative to traditional BCC methods for hard-to-reach populations
  • Fills in the formative research gap: PD process helps understand context, normative behaviours which enables us to develop tailored communication strategies
  • Build capacity and leadership in volunteers: PD approach provides on-job training opportunities to volunteers which boost their confidence, increase motivation and ensure their retention

Usage: Guidance for implementation, training materials

Audience: National Society staff and volunteers

The document is produced by IFRC consultant who makes reference to materials and the successes of Malaria Consortium.

See also:

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 1.37
Country: Regional

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