Purpose:

The powerpoint presentation aims to introduce the concept of positive deviance (PD), objectives, process, implementation, evaluation, key findings, challenges, lessons learnt.

Overview:

Below are the key findings attributable to positive deviance intervention in malaria prevention project:

• Increase in behaviour change communication (BCC) coverage
• Increased knowledge
• Improved attitudes
• Improved practices
• Impact on key behavior

Lessons learned:

• Strong community mobilization tool: Positive deviance engages community through out the process which develops strong sense of ownership
• Effective interpersonal communication tool: An effective alternative to traditional BCC methods for hard-to-reach populations
• Fills in the formative research gap: PD process helps understand context, normative behaviours which enables us to develop tailored communication strategies
• Build capacity and leadership in volunteers: PD approach provides on-job training opportunities to volunteers which boost their confidence, increase motivation and ensure their retention

Usage: Guidance for implementation, training materials

Audience: National Society staff and volunteers

The document is produced by IFRC consultant who makes reference to materials and the successes of Malaria Consortium.

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Linkage to PAPE (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
• Innovative PAPE/BCC strategies: Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)