Purpose and overview:

The presentation aims to understand:

• What and why doing community engagement
• When and how to operationalize community engagement
• Highlighting some examples

Usage: Guidance for implementation

Audience: National Society staff and volunteers

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Linkage to PAPE (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)