Regional Public Awareness and Public Education (PAPE) Workshop Report

Regional Public Awareness and Public Education (PAPE) Workshop Report

Purpose:

This workshop report is an output of the Regional Public Awareness and Public Education (PAPE) Workshop that was held on 18-20 October, 2016 in Quezon City, Manila, the Philippines.

The proceeding report was documented by the facilitators team which was composed of the specialist on Behaviour Communication Change in Southeast Asia, Philippine Red Cross – Social Media Officer, Red Cross Climate Centre (RCCC) – Climate Change Specialist, IFRC Community Engagement Officer and IFRC Regional Project Manager – Building Urban Resilience in Southeast Asia Project. Besides, the report is useful for participants who attended the 3-day Training of Trainer Workshop as the expected objectives. All participants were expected to facilitate and roll out the PAPE handbook and tools in their countries i.e. Philippines, Vietnam, Cambodia and Lao PDR.

Overview:

The following are the technical recommendations made during the workshop:

  • A regional refresher training (plus follow up workshop) of the PAPE staff should be conducted to refresh their knowledge, understand the progress and address the issues/challenges of the project during June – July 2017.
  • The cascade training should be monitored and supervised to provide the required support to the facilitators to ensure the quality of the training. At least 3 facilitators should conduct the trickle down training in their concerned countries in the local language.
  • A trickle down training of PAPE should be conducted in all target countries to train the staff/community volunteers in the communication and facilitation skills, PAPE messages to ensure the quality of intervention.
  • The country teams should conduct a formative (qualitative) research (along-with the KAP survey) to understand the community’s existing behaviors, attitude, preferred communication channels in order to develop a well-informed PAPE strategy on urban resilience/DRR.
  • The PAPE (BCC) messages and materials should be revised and/or updated based on the formative research. The stages of change theory should be considered while developing the key messages to better address the stages of change of the target audience.
  • Focused and simple IEC/BCC materials should be developed based on the need of the volunteers and community. Poster, pamphlet and flip chart with consistent messages will be effective to educate the target audiences. No need to develop ten types of materials, it confuses community (less is more).
  • Attractive IEC/BCC materials such as games, story books, fans (with messages) should be developed to increase the interest of the communities in PAPE and also the IEC messages and materials should be develop with the community (in the field) to ensure the ownership and acceptance of the community in PAPE interventions.
  • Caps, T-shirts, bags should be developed to motivate the volunteers on quarterly basis. Only one item per time should be given to volunteers to increase motivation and commitment.
  • Community should be considered as ‘active partners’ and should be actively engaged in the project cycle of PAPE to develop and strengthen their ownership in the project.
  • Regular meeting mechanism with the village volunteers should be developed (on monthly or bi-monthly basis) to follow up on the progress and provide supportive supervision to improve the interventions.

Usage: Guidance for implementation/training

Audience: National Society staff and volunteers

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: November 12, 2016
Status: Final Type: PDF Size (MB): Size: 1
Country: Regional
Resource type: Report

You might be interested in these resources:

Rate this!

Monitoring and evaluation for BCC: Ensuring our BCC interventions are on track

Monitoring and evaluation for BCC: Ensuring our BCC interventions are on track

Purpose and overview:

The powerpoint presentation aims to describe and share the monitoring and evaluation of PAPE/BCC activities/campaigns/materials

Usage: Guidance for implementation

Audience: National Society staff

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 0.12
Country: Regional

You might be interested in these resources:

Rate this!

Use of Social Media to Reinforce PAPE Campaigns

Use of Social Media to Reinforce PAPE Campaigns

Purpose:

The Powerpoint presentation aims to describe about the use, the significance, advantages and disadvantages of using social media in behavior change communication (BCC) as well as in disaster.

Overview:

significance-of-social-media

Advantages of using social media includes:

  • Low overhead cost leverages largescale distribution channels such as Facebook and Twitter
  • Shareable — engages volunteers, and uses word-of-mouth and reputation to snowball
  • Has the power to drive traffic to other resources, such as campaign sites, webpages, blogs and articles
  • Enables regular communication, which builds relationships
  • Enables short messages to be pushed regularly, in bite-sized chunks

Disadvantages of using social media includes:

  • Content must be updated regularly
  • Needs feedback system to interact with audience
  • Needs to keep pace with technology
  • Requires commitment of time and creativity

Usage: Guidance to implementation

Audience: National Society staff

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 5.7
Country: Regional

You might be interested in these resources:

Rate this!

Community Engagement and Accountability : A Powerpoint presentation

Community Engagement and Accountability : A Powerpoint presentation

Purpose and overview:

The presentation aims to understand:

  • What and why doing community engagement
  • When and how to operationalize community engagement
  • Highlighting some examples

 

community-engagement-and-accountability-graph community-engagement-and-accountability-graph2

Usage: Guidance for implementation

Audience: National Society staff and volunteers

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 3.13
Country: Regional

You might be interested in these resources:

Rate this!

Community Participation

Community Participation

Purpose and overview:

The presentation aims to explain the purpose and importance of community participation, as well as to decide appropriate strategies for increasing community participation. It also discusses the behavior change communication evolution, methods and tools, communication flow, and challenges.

Usage: Guidance for implementation and training material

Audience: National Society staff and volunteers

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 0.8
Country: Regional

You might be interested in these resources:

Rate this!

Behaviour Change Theories

Behaviour Change Theories

Purpose:

The presentation aims to discuss about the behavior change theories.

Overview:

Several theories according to different disciplines in explaining behavior:

  1. Stages of change model
  2. Social learning/social cognition
  3. Diffusion of innovation

Usage: Guidance for implementation, training materials

Audience: National Society staff and volunteers

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 0.1
Country: Regional

You might be interested in these resources:

Rate this!

Effective Messages and Pictures for Public Awareness Public Education (PAPE)

Effective Messages and Pictures for Public Awareness Public Education (PAPE)

Purpose:

The presentation aims to explain how to develop effective and consistent messages. It also explains about the characteristic of effective messages, images, and poster layout/design.

4-elements-of-effective-communication PAPEOverview:

The key ingredients of the effective messaging include:

  • Well- crafted messages
  • Powerful imagery
  • An engaging and compelling tone
  • Adapt to local context

 

Usage: Guidance for implementation, training materials

Audience: National Society staff and volunteers

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB):
Country: Regional

You might be interested in these resources:

Rate this!

Key Approaches in PAPE

Key Approaches in PAPE

Purpose and Overview:

The document aims to explain the 4 approaches to PAPE for disaster risk reduction:

  1. Campaigns,
  2. Participatory learning,
  3. Informal education,
  4. Formal school based intervention

Usage: Guidance for implementation, training

Audience: National Society staff and volunteers

The document was developed by IFRC’s consultant working at the Malaria Consortium.

See also:

 

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 0.32
Country: Regional

You might be interested in these resources:

Rate this!

Linkage PAPE

Linkage PAPE

Purpose:

The presentation aims to explain the key steps to develop a strategy for public awareness and public education for disaster risk reduction.

Overview:

1. Why is the initiative so important? Situation analysis, Risk matrix

2. Who is the initiative aimed at.  Identify target audience, How to segment your target audience

3. What could the initiative consist of? Knowledge to action, Steps in Behaviour Adoption

4. Who should we work with? Partnership

5. When and where is the initiative appropriate?

6. How will we approach the initiative?

7. What tools should we use?

8. What else do we need to consider? Key challenges in communication

Usage: Guideline for implementation

Audience: National Society staff and volunteers

The document was developed by IFRC’s consultant working at the Malaria Consortium.

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 0.374
Country: Regional

You might be interested in these resources:

Rate this!

Introduction to Behavior Change Communication (BCC)

Introduction to Behavior Change Communication (BCC)

Purpose:

The powerpoint presentation aims to explain the behavior change communication (BCC) and related concepts

stages-of-behavior-changeOverview:

The presentation covers:

  • Why BCC is conducted
  • What  are behaviors and determinants of behaviors
  • Process of behavior changes

 

 

 

Usage: Guidance to implementation

Audience: National Societies staff and volunteers

See also:

No ratings yet.

Please Sign in to rate this!

Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB): Size: 0.29
Country: Regional

You might be interested in these resources:

Rate this!