Purpose:

The powerpoint presentation aims to explain the behavior change communication (BCC) and related concepts

Overview:

The presentation covers:

• Why BCC is conducted
• What  are behaviors and determinants of behaviors
• Process of behavior changes

Usage: Guidance to implementation

Audience: National Societies staff and volunteers

See also:

• Linkage to PAPE (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)