Purpose:

The presentation aims to discuss about the behavior change theories.

Overview:

Several theories according to different disciplines in explaining behavior:

1. Stages of change model
2. Social learning/social cognition
3. Diffusion of innovation

Usage: Guidance for implementation, training materials

Audience: National Society staff and volunteers

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Linkage to PAPE (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)