Purpose and overview:

The presentation aims to explain the purpose and importance of community participation, as well as to decide appropriate strategies for increasing community participation. It also discusses the behavior change communication evolution, methods and tools, communication flow, and challenges.

Usage: Guidance for implementation and training material

Audience: National Society staff and volunteers

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Linkage to PAPE (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community engagement and accountability)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)