The presentation aims to explain how to develop effective and consistent messages. It also explains about the characteristic of effective messages, images, and poster layout/design.

4-elements-of-effective-communication PAPEOverview:

The key ingredients of the effective messaging include:

  • Well- crafted messages
  • Powerful imagery
  • An engaging and compelling tone
  • Adapt to local context


Usage: Guidance for implementation, training materials

Audience: National Society staff and volunteers

See also:


Document Data

Author: IFRC
Publication date: October 18, 2016
Status: Final Type: PDF Size (MB):
Country: Regional

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