Purpose and Overview:

The document aims to explain the 4 approaches to PAPE for disaster risk reduction:

1. Campaigns,
2. Participatory learning,
3. Informal education,
4. Formal school based intervention

Usage: Guidance for implementation, training

Audience: National Society staff and volunteers

The document was developed by IFRC’s consultant working at the Malaria Consortium.

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Linkage to PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)