This presentation considered what accountability to beneficiaries (AtB) and beneficiary communications (BC) mean and why they are important. What are the links between AtB and BC and the links between gender and diversity and BC? Why should beneficiary communications be gender and diversity-sensitive?


The four components of programme accountability are transparency, participation, project monitoring and evaluation (M&E), and feedback, complaints and response.

Gender and diversity sensitive programming is a fundamental part of being accountable to beneficiaries. Therefore, the use of beneficiary communications approaches to deliver accountability should be gender and diversity-sensitive.

Tips for making assessments and programme design gender and diversity-sensitive include: speaking to all types of community members; consulting with men and women or specific groups separately; presenting disaggregated assessments findings and recommendations; and trying to ensure that, where possible, Red Cross teams and committees reflect gender balance and the diversity of the community.

The slides include questions to consider for gender-sensitive message design and delivery.

Usage: Guidance for project implementation; training

Audiences: Gender and diversity practitioners, Communication staff, National society leadership, Technical staff, Volunteers


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