Communication and Advocacy
Community engagement, formerly known within the Red Cross Red Crescent as ‘beneficiary communication’, is about giving people a voice and empowering them to participate in their own recovery while also using the feedback from communities to improve humanitarian programming. Community engagement is a mix of both new and old technologies, from face-to-face communications and town hall meetings, to crowd mapping (as shown below) and SMS messaging.
Community Engagement and Accountibility (CEA)
A joint effort of the IFRC and ICRC, launched at the end of January 2017. The guide and associated toolkit are now available on www.ifrc.org/CEA.
The development of the guide stems from the Movement’s commitment to a people-centred approach. It is based on the need to adopt the most appropriate communication and participatory approach to engage with and listen to communities’ needs, feedbacks and complaints, ensuring they have a voice in determining their own needs and designing their own solutions.
By listening to people in need, we can gain a deeper understanding of those communities we work with, engage with their capacities and expertise in a meaningful way, and ultimately contribute to improved accountability and building of long-term resilience.
This guide does not present a new activity, but rather adds value to what we are already doing by offering practical advice and support to improve how we communicate with, engage with and are accountable to people in need. It is written for Red Cross and Red Crescent staff and provides advice and support to build CEA in a more systematic, predictable and evidence-based way within the management cycle.
Click here to learn more: www.ifrc.org/cea
Audiovisuals on Community Engagement
- Briefing Note: What is beneficiary communications?
- Beneficiary Communication and Accountability. A Responsibility Not a Choice: Lessons Learned and Recommendations
- Beneficiary Communications Review – April 2013
- Mainstreaming BC in IFRC
- Beneficiary Communication Regional Overview Ebola Operations
- Beneficiary Communications Evaluation Haiti Earthquake Operation 2011
- Beneficiary Communication Background paper for the workshop 2013
- Case study: Integrating community engagement and accountability into disaster risk reduction activities of the Maternal, Newborn and Child Healthcare programme in rural Myanmar (Feb 2016)
- Case study: The role of beneficiary communications in building resilience
- Case study: Typhoon Bopha: How communication can save lives
- Case study: Indonesian Red Cross and beneficiary communications: the Sumatra earthquake
- Case study: Pakistan: Communicating with beneficiaries: a two-way dialogue
- Case study: Community engagement in Cash Transfer Programming
- Case study: Canadian Red Cross radio community engagement
- Case study: Cash Transfer Programming – stories from Kalay Township of Daw San Thida Tun, Daw Tin Oo, and U Pyar Gyi – Myanmar Red Cross
- Listening to the voice of beneficiaries from Indonesian Red Cross
- Community feedback booklet 2013 from Viet Nam Red Cross Society
- Cash Transfer Programming community engagement 2013 [Vietnamese only] from Viet Nam Red Cross Society
- Feedback form [Vietnamese and English] from Viet Nam Red Cross Society
- Reporting on Humanitarian Crises: A Manual for Trainers & Journalists and an Introduction for Humanitarian Workers
- Conflict Sensitive Reporting: A Toolbox for Journalists
- Reporting Atrocities: A Toolbox for Journalists Covering Violent Conflict and Atrocities
- Starting a Local Radio Station: A Manual for Afghanistan
- Teaching Radio Journalists to Report on HIV: A Manual for Trainers