Purpose:

The presentation aims to explain the key steps to develop a strategy for public awareness and public education for disaster risk reduction.

Overview:

1. Why is the initiative so important? Situation analysis, Risk matrix

2. Who is the initiative aimed at.  Identify target audience, How to segment your target audience

3. What could the initiative consist of? Knowledge to action, Steps in Behaviour Adoption

4. Who should we work with? Partnership

5. When and where is the initiative appropriate?

6. How will we approach the initiative?

7. What tools should we use?

8. What else do we need to consider? Key challenges in communication

Usage: Guideline for implementation

Audience: National Society staff and volunteers

The document was developed by IFRC’s consultant working at the Malaria Consortium.

See also:

• Introduction to Behavior Change Communication (BCC) (see the powerpoint presentation)
• Key Approaches in PAPE (see the powerpoint presentation)
• Key messages / How to develop effective and consistent messages (see the powerpoint presentation)
• Theories of behavior change (see the powerpoint presentation)
• Community Engagement Approach (see the powerpoint presentation on community participation and community engagement and accountability)
• Innovative PAPE/BCC strategies: Orientation to positive deviance (Conceptual game and story) | Use of social media to reinforce PAPE campaigns | PAPE and climate-smart messages
• Monitoring and evaluation of PAPE campaign (see the powerpoint presentation)